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Branding a leading B2B market research firm specializing in surveys, polls, and panels for the life sciences industry

Case study
Brand Creation     Website Design     Digital Marketing      Printed Marketing

Challenge

Hanson Wade Intelligence empowers life sciences companies to make confident, strategic decisions by providing precise market insights. As a trusted, neutral observer, it delivers clear, actionable intelligence, helping organisations navigate the complexities of drug development. Seeking a visual brand identity that reflects its expertise, clarity, and ability to extract meaningful insights from vast amounts of data, Hanson Wade Intelligence approached us to create a distinct, memorable, and cohesive brand.

 

The Difference

We worked closely with the team to develop a brand identity that visually embodies its mission—transforming complex data into clear, strategic direction. The new identity reflects Hanson Wade Intelligence’s ability to bring clarity, precision, and confidence to biopharma decision-making. Seamlessly integrating with its existing brand, the new visual system is sophisticated, versatile, and built to perform across both digital and print media, ensuring a strong and consistent presence in the industry.