The Challenge

AIDEX is the world’s leading humanitarian aid and disaster relief exhibition, bringing together NGOs, governments, military, donors and suppliers from across the globe. Delivered annually in Geneva and Nairobi, the event operates in a complex space where credibility, clarity and neutrality are critical.

Since 2018, AIDEX has required a flexible yet recognisable visual system that could evolve year-on-year, work across multiple global locations, and scale seamlessly from digital promotion through to large-format on-site environments. With hundreds of touchpoints, from showguides and sales brochures to banners, signage, advertising and invitations, consistency was essential, without the event ever feeling static or repetitive.