_ Domain name, logo, imagery and colour, all adhering to your brand’s unique specifications
_ Responsive layout automatically restructures to accommodate the reader’s device
_ Connect related content: agenda, speakers/photos, exhibitors, sponsors…
_ Multiple page layouts, unlimited number of pages, no limit to the size of the event’s agenda
_ Unlimited forms, easy-to-build using the drag’n’drop form builder
_ Alternatively, simple embed of iFrame to link to your existing registration system
_ All code is optimised and regularly reviewed for efficient SEO
_ Google Analytics is automatically built into your site
_ Support packages tailored to your business requirements
_ Daily backups to third-party server ensures business continuity
_ The modular approach means your site won’t be burdened with bulky software
_ Your site grows with your business needs as new features are added without fuss
Supplied by Garry Musgrave,
Technology Director at Informa Telecoms & Media
A large site, from the very beginning, design to putting it live was taking 3 to 4 weeks.
There were a number of issues that slowed our lead times, mostly due to the CMS we were using. We had to constantly think about how we would allow the site to remain (mostly) editable by people outside of the technical team. This affected the template building and how we added content and images. We couldn’t copy and paste text directly from Word, and images had to be cropped and sized correctly before being uploaded. This means that loading images and files into the system was painstakingly slow and cumbersome, especially if you had loads of them. Also, if images or other files were too large, the upload would fail. The CMS wouldn’t support the upload of the latest Jquery either so we always had to create work arounds. The same applied for Flash XML content.
As with anything technical, some marketers are more eager than others. However, we’ve been told that the new system is far less daunting and more of the users seem keen to get involved and add content themselves.
The new CMS was a lot easier and straight forward to use, searching for the right page to edit was easy, as well as adding content and images. And, the dashboard is a lot easier to navigate around.