The internet has created global communities. Open source products and platforms are now the back bone of the internet, and new technologies and ideas are being developed daily. So when considering how best to package information or provide a software product/service the first port of call should be the internet.
Smartphone applications are in high demand, and the pressures on event organisers to provide content in formats that provide a clean user experience has never been so great. Marketing managers are aware of the need to invest in leading technologies but the cost of entry can be astronomical due to the number of operating systems that need to be covered.
Rise of the Web App. Ah, it’s only a web app. It’s just a cheaper imitation of the real thing.
That’s what your average app provider will tell you. And, until recently, they wouldn’t be wrong. But don’t look now, technology has changed yet again (like it does).
Over the course of the next three articles, we’ll be looking at the question of native apps vs web apps. What’s the difference? How are they evolving? Why do I give a rats?