Hanson Wade intelligence

Positioning a life sciences intelligence brand for global conferences

An event-ready visual identity translating complex life sciences intelligence into clear, confident communication.

Services

Brand IdentityBrand system guidelinesDigital MediaMarketing CommunicationsOn-site Event MaterialsPrint CollateralVisual identity systemsWeb Design & Development
The Challenge
Hanson Wade Intelligence empowers life sciences professionals to make confident strategic decisions by transforming complex market data into clear, actionable intelligence. Operating at the intersection of insight, programming and community, their event series and digital content serve technical and commercial audiences navigating the complexities of drug development.
Hanson Wade Intelligence came to us seeking a visual identity that could reflect this unique position, a system that feels expert, clear and memorable, and that supports their global event experiences across conferences, programmes and live content, while remaining flexible enough to scale across multiple editions, formats and audience touchpoints.
The Solution
We partnered with the team to design a visual identity rooted in clarity and strategic direction, qualities that are central to both their event content and their broader business mission. The new system brings order and focus to complex information, enabling Hanson Wade Intelligence to communicate with authority across conference brochures, digital platforms, presentations and on-site materials.
The identity reinforces their role as a trusted guide for biopharma leaders, delivering confidence through thoughtful typography, structured layouts and a visual language that works equally well in event environments, printed collateral and online content.

”We worked with elliottyoung to refresh our brand. From the first brief the team were outstanding. Their questioning was incisive perceptive and meant from the first design boards we knew were where in the hands of experts. elliottyoung perfectly balanced sticking to the brief with introducing and visualising challenging new directions to go in. Ultimately we were guided to a style that suits us perfectly. I am delighted with the end result.

Tom RichardsonCEO, Hansonwade

Other Work

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Hanson wade Life Science Conferences

Hanson wade Life Science Conferences

Aidex Geneva and Nairobi

Aidex Geneva and Nairobi

Advancing Research Group

Advancing Research Group