The Solution

We partnered with the ISTM team to develop a fresh brand identity rooted in the energy and dynamism of the ski travel community. The identity system was designed to perform across conference materials, print and digital, and environmental graphics, ensuring coherence and impact at every touchpoint.

Our work included the creation of the main conference brand and graphic language, sales materials tailored to exhibitors and partners, comprehensive show guides for delegates, and the design and build of the event website. Throughout the process, we focused on building a structured design system, clear typography, thoughtful hierarchy and confident use of imagery, that could flex with content changes and deliver consistent user experiences from brochure to browser to on-site signage.